Marketing Manager - Opelika, AL

Job Summary

The marketing manager is responsible for the creative strategy, operation, and continuous improvement of all marketing initiatives and deliverables across the divisions and company at large. This critical role will manage and develop all marketing communications as well as ensure the highest quality support to sales teams and various company departments. The marketing manager is instrumental in providing leadership for the marketing department while delivering innovative solutions. This role builds the Stone Martin Builder’s brand by managing the day-to-day flow of projects (from briefing to execution) while also managing projects end-to-end, ensuring on-time and on-budget delivery.

Full Time

Key Responsibilities

Develops and implements marketing plans to meet overall division sales and traffic goals.
Promotes the division’s services and products to the consumer and business community through various activities and events
Conducts feasibility and marketing research studies to utilize the right tactics, reach the right audience and garner results in line with the division’s needs.
Manages and suggests marketing activities (both direct and indirect marketing) which may include media buys (traditional through digital), email marketing, direct mail, PR, printing, event planning, signage strategies, digital media, website management, social media and other brand enhancing assets.
Suggests changes in strategy or services provided to respond to changing market conditions.
Provides marketing tracking and research information by collecting, analyzing, and summarizing data and trends.
Manages the brand through the customer journey touchpoints and use with all employee interactions and experiences. Supports various departments with brand compliancy and execution where applicable.
Builds and nurtures relationships with SMB sales agents to deliver cohesive and well-executed marketing strategies per community.
Be a spokesperson and cheerleader for the brand and company at large.
The marketing manager oversees and designs the company’s marketing strategies which includes managing staff such as a marketing coordinator or an intern that helps with execution of tasks across two states. The marketing manager reports to the VP of Sales with a dotted line to the COO.
In addition to the day-to-day marketing activities, the marketing manager may also support division level internal communications and events.
The marketing manager must be able to lift at min 50 lbs
The role is required to occasionally travel to other areas of the divisions or to educational industry conferences and events

Qualifications Required

Must have a proven track record of success in a marketing role 5+ years
Previous managerial level experience is preferred
Effective and proven leadership skills
Must be proficient in all Microsoft Office applications
Must be detail oriented and be able to multi-task
Must be effective at prioritizing
Event experience is preferred
Experience managing budgets and media plans
Marketing plan strategy experience
BSBA in Marketing or related field preferred
Experience in homebuilding preferred but not required
Creative Agency experience is a plus (experience working in or with various agencies and creative talent is helpful for this role)
Asana and/or project management software experience is preferred

Professional Traits

Must have excellent written and verbal communication skills
Excellent organizational and detail-oriented skills
Professional appearance
High degree of character and integrity
Exemplifies high degree of resourcefulness
Positive attitude
Forward-thinking
Team player
Self-starter and energetic
Strives for continuous improvement

Physical Requirements

The Marketing Manager position is a physically demanding position that requires the following:

· Ability to occasionally stand, walk, or sit up for more than eight hours a day.

· Ability to drive during the work shift from location to location for permitting and purchasing purposes

· Repetitive use of hands in an office environment; use of a computer, phone, copier, etc.

· Hearing and talking with several people during or most of the entire work shift

· Being able to move around in the office/work area independently

· Ability to carry up to 25 lbs.

This Job Description should not be interpreted as exclusive as the job may occasionally require other duties to be done as may be seen fit by the Manager. This is in no way a complete representation or list of all jobs that may be required, and the Company reserves the right to change or amend such job description as may be required by Management from time to time.

Lead Sales Agent - Auburn/Opelika, AL Market

The Lead Sales Agent is responsible for all sales within their assigned subdivisions, including but not limited to generating sales and following through to closing; marketing assigned subdivisions to all consumers and cooperating brokers.

Full Time

Key Responsibilities

· Build rapport with prospective buyers and determine their wants and needs.

· Follow through with all incoming leads and work to transition leads to contracts through CRM platform.

· Sets proper expectations and manages customers' process, paperwork, and communication from initial contract through closing.

· Works with Sales Manager to determine the number of completed spec homes needed per market based on previous years’ data.

· Participate in weekly meetings with the Project Manager to review all home builds, customer concerns, and home closing dates and communicate any model home or subdivision maintenance requirements

· Initiate and craft monthly marketing efforts for assigned subdivisions in an effort to produce sales needed to reach goals to stay ahead of the competition and make your homes stand out.

· Maintain model homes and communities to the highest standards.

· Deliver exceptional customer service to prospective buyers and clients.

· Creates and maintains positive Realtor relationships throughout the area.

· Conducts daily audits of communities and projects under construction to ensure proper signage is displayed.

· Regularly visits competitor communities and comprehends the landscape for the home market in that area; gathers and utilizes data in the market to conduct a Competitive Market Analysis and uses that analysis to maximize success.

· Participate in available training for self-development and to improve sales techniques.

· Other duties, as assigned.

Qualifications

· Ability to work weekend and/or holiday hours as applicable

· Excellent communication skills, both verbal and written

· Professional attitude, appearance, and presentation

· Adequate computer skills

· Customer service driven

· Ability to generate leads from various sources

· Self-starter and ability to contribute in a team environment

Education and Experience

· Active Alabama Real Estate License Required

· 2+ years of experience in the Real Estate, New Home Construction and/or Sales Industry preferred

Lead Sales Agent - Montgomery, AL Market